TechZibits | Get Schooled

TechZibits | Get Schooled

3 Secret Lead Retrieval Habits to Increase Your Sales

Are you making the most of your trade show leads? Is your company testing and measuring lead retrieval data from trade shows in an effective and meaningful way? How are you capturing lead data at trade shows? No matter how you’re capturing leads there are three important aspects you should be clued in on. This is particularly important in today’s market; according to a recent report by IBISWorld, “…trade show and event planners will experience improved conditions over the next five years.” Zibit more [...]

Is Trade Show Swag Worth It?

Trade show giveaways can be useful, but more often than not, they end up in hotel room garbage cans. Event planners get all sorts of advice on what to give away at the next trade show. Free pens, stress balls, memory sticks and water bottles are just a few of the items that adorn booths around the expo hall.  It is fair to say that almost everyone seems to think that you must have a great giveaway to get attendees into your booth. Everyone, that is, except those that have to justify the expense. Like Zibit more [...]

Tips for Effective Trade Show Signage

"Talk low, talk slow and don't say too much." - - John Wayne While much of the effort to bring people to your booth at a trade show is done with pre-show marketing, effective signage can draw additional exhibit floor visitors into your booth and boost your show success. Great displays can also generate interest and create some excitement to enhance your brand. What You Do Must Be Instantly Recognizable First, remember that most expo visitors have a list of things that they came to the show to Zibit more [...]

A Couple of Frequently Ignored Trade Show Rules

Ignore These Trade Show Rules At Your Peril And Improve Results When You Next Staff An Exhibit Booth As someone who attends a great number of shows, there seems to be a few rules that get ignored more ofter than they are followed.  Here are a few that appear to be ignored by almost everyone. Inconsistent Booth Personnel Training I am always surprised by the number of booth personnel that stumble over the “what-do-you do” question (the basic elevator pitch) or didn’t know how to talk about Zibit more [...]

Pre-show Marketing – What Not To Do With The Show Registration List

Using generic email blasts to untargeted registration lists is a waste of time. Here’s how to get those coveted new leads. One thing that almost all trade show attendees agree on is that the flurry of pre-show emails they receive from show exhibitors are at best, annoying. These emails frequently use phrases such as “can’t wait to see you” (from someone you have never heard of), “visit us at booth #12345” (from someone who did not provide a reason why you should do that) or “see us Zibit more [...]

What Is Event Marketing?

Marketers have used events to promote their products for centuries. Vendors can be sponsors (logos on cars at a NASCAR event), participants (session leaders at a conference) or exhibitors at a trade show. In its broadest definition, event marketing is using an activity (e.g. trade fair, sporting event, street festival, concert or a themed meeting) to promote a product, brand or cause. The goal of event marketing activities can be to start a relationship, build a brand, move purchasers through the Zibit more [...]

Pre-show Marketing – Maximizing Trade Show Face-to-Face Time

Trade shows are all about meeting people. Setting up meetings with your key personnel may well be the most important pre-show marketing activity you do. In the event marketing game, a major reason for attending or exhibiting is to have conversations with people without the use of a digital device! Surveys show that over 90% of professionals believe face-to-face meetings are essential to build the partnerships and relationships essential to doing business. In fact, business buyers consider trade Zibit more [...]

Are Trade Shows Worth It? (Part 2)

In a previous post, I talked about the most typical measures of trade show payback (ROI) - increased sales. In this post, I'll cover additional things that you can do at trade shows that may actually contribute more value to your overall marketing programs that increased sales! Brand Building Companies can increase brand exposure in several ways.  A stand-out booth design and a creative, interesting exhibit or demonstration can cause show attendees to notice you. The show also offers sponsorships Zibit more [...]

Pre-show Planning – Reaching Your Goals

To answer the "was it a good show?" question you must first know what you were trying to accomplish. There is a great deal of information available on the web and in the bookstore on event planning. Almost all of these sources include checklists to help you with your planning efforts. Unfortunately, at least to my way of thinking, these checklists tend to focus on the exhibit itself (booth design and layout, signage, displays and demonstrations) and booth staffing. While these are certainly very Zibit more [...]

Pre-show Promotion Can Make or Break Trade Show Success

Trade show budgets easily run to 5 digits. Effective show promotion can quadruple your booth results. It is quite natural for trade show specialists to focus on the design and preparation of their booth. It takes a great deal of time, effort and the participation of many people (and agencies)  to create an effective layout, prepare signage, develop displays and demonstrations, select and train booth staff and handle all of the logistical details of a trade show. However, there are all sorts Zibit more [...]