Category Archives: Exhibiting

3 Secret Lead Retrieval Habits to Increase Your Sales

Are you making the most of your trade show leads? Is your company testing and measuring lead retrieval data from trade shows in an effective and meaningful way? How are you capturing lead data at trade shows? No matter how you’re capturing leads there are three important aspects you should be clued in on. This is particularly important in today’s market; according to a recent report by IBISWorld, “…trade show and event planners will experience improved conditions over the next five years.” Zibit more [...]

A Couple of Frequently Ignored Trade Show Rules

Ignore These Trade Show Rules At Your Peril And Improve Results When You Next Staff An Exhibit Booth As someone who attends a great number of shows, there seems to be a few rules that get ignored more ofter than they are followed.  Here are a few that appear to be ignored by almost everyone. Inconsistent Booth Personnel Training I am always surprised by the number of booth personnel that stumble over the “what-do-you do” question (the basic elevator pitch) or didn’t know how to talk about Zibit more [...]

Observations from the Show Floor – Interop 2014

TechMarketeers just returned from two days at Interop 2014 held at the Mandalay Bay Convention Center in Las Vegas. Interop is an excellent hi-tech show, well organized with a good conference program. But right now, I want to rant a bit - not about the show, but the exhibits. There were a large number of good-to-excellent booths at Interop. Well designed exhibits with easy-to-understand messages coupled with a well-trained booth staff was the norm. However, judging by some of the exhibits we Zibit more [...]