Category Archives: Observations from the Show Floor

A Couple of Frequently Ignored Trade Show Rules

Ignore These Trade Show Rules At Your Peril And Improve Results When You Next Staff An Exhibit Booth As someone who attends a great number of shows, there seems to be a few rules that get ignored more ofter than they are followed.  Here are a few that appear to be ignored by almost everyone. Inconsistent Booth Personnel Training I am always surprised by the number of booth personnel that stumble over the “what-do-you do” question (the basic elevator pitch) or didn’t know how to talk about Zibit more [...]

Observations from the Show Floor – Interop 2014

TechMarketeers just returned from two days at Interop 2014 held at the Mandalay Bay Convention Center in Las Vegas. Interop is an excellent hi-tech show, well organized with a good conference program. But right now, I want to rant a bit - not about the show, but the exhibits. There were a large number of good-to-excellent booths at Interop. Well designed exhibits with easy-to-understand messages coupled with a well-trained booth staff was the norm. However, judging by some of the exhibits we Zibit more [...]