Category Archives: Event Marketing Metrics

Are Trade Shows Worth It? (Part 2)

In a previous post, I talked about the most typical measures of trade show payback (ROI) - increased sales. In this post, I'll cover additional things that you can do at trade shows that may actually contribute more value to your overall marketing programs that increased sales! Brand Building Companies can increase brand exposure in several ways.  A stand-out booth design and a creative, interesting exhibit or demonstration can cause show attendees to notice you. The show also offers sponsorships Zibit more [...]

Pre-show Planning – Reaching Your Goals

To answer the "was it a good show?" question you must first know what you were trying to accomplish. There is a great deal of information available on the web and in the bookstore on event planning. Almost all of these sources include checklists to help you with your planning efforts. Unfortunately, at least to my way of thinking, these checklists tend to focus on the exhibit itself (booth design and layout, signage, displays and demonstrations) and booth staffing. While these are certainly very Zibit more [...]