Category Archives: Pre-show Preparation & Marketing

3 Secret Lead Retrieval Habits to Increase Your Sales

Are you making the most of your trade show leads? Is your company testing and measuring lead retrieval data from trade shows in an effective and meaningful way? How are you capturing lead data at trade shows? No matter how you’re capturing leads there are three important aspects you should be clued in on. This is particularly important in today’s market; according to a recent report by IBISWorld, “…trade show and event planners will experience improved conditions over the next five years.” Zibit more [...]

Is Trade Show Swag Worth It?

Trade show giveaways can be useful, but more often than not, they end up in hotel room garbage cans. Event planners get all sorts of advice on what to give away at the next trade show. Free pens, stress balls, memory sticks and water bottles are just a few of the items that adorn booths around the expo hall.  It is fair to say that almost everyone seems to think that you must have a great giveaway to get attendees into your booth. Everyone, that is, except those that have to justify the expense. Like Zibit more [...]

Tips for Effective Trade Show Signage

"Talk low, talk slow and don't say too much." - - John Wayne While much of the effort to bring people to your booth at a trade show is done with pre-show marketing, effective signage can draw additional exhibit floor visitors into your booth and boost your show success. Great displays can also generate interest and create some excitement to enhance your brand. What You Do Must Be Instantly Recognizable First, remember that most expo visitors have a list of things that they came to the show to Zibit more [...]

Pre-show Marketing – What Not To Do With The Show Registration List

Using generic email blasts to untargeted registration lists is a waste of time. Here’s how to get those coveted new leads. One thing that almost all trade show attendees agree on is that the flurry of pre-show emails they receive from show exhibitors are at best, annoying. These emails frequently use phrases such as “can’t wait to see you” (from someone you have never heard of), “visit us at booth #12345” (from someone who did not provide a reason why you should do that) or “see us Zibit more [...]

Pre-show Marketing – Maximizing Trade Show Face-to-Face Time

Trade shows are all about meeting people. Setting up meetings with your key personnel may well be the most important pre-show marketing activity you do. In the event marketing game, a major reason for attending or exhibiting is to have conversations with people without the use of a digital device! Surveys show that over 90% of professionals believe face-to-face meetings are essential to build the partnerships and relationships essential to doing business. In fact, business buyers consider trade Zibit more [...]

Pre-show Promotion Can Make or Break Trade Show Success

Trade show budgets easily run to 5 digits. Effective show promotion can quadruple your booth results. It is quite natural for trade show specialists to focus on the design and preparation of their booth. It takes a great deal of time, effort and the participation of many people (and agencies)  to create an effective layout, prepare signage, develop displays and demonstrations, select and train booth staff and handle all of the logistical details of a trade show. However, there are all sorts Zibit more [...]

Pre-show Marketing – Maximizing Your Publicity Exposure

Earning media coverage at a trade show is hard work. Getting that meeting with a journalist or industry analyst is critical. While finding new business opportunities is almost always the most visible goal for a trade show, garnering “more than your fair share” of publicity at the show and enhancing your relationships with journalists and industry analysts can significantly increase the return on your trade show investment. With their keynote speeches by industry notables and large number Zibit more [...]

Pre-show Marketing – Conference Speaking Promotes Your Brand (and You)

Speaking at trade shows and conferences builds brand credibility better than any other marketing activity. Forget the shakes – get on the program and speak! When pulling together a trade show program, many marketers believe that speaking at a trade show or conference is not worth the effort. The time it takes to identify someone willing to speak (a huge task!), selecting an original topic, completing the call for papers, developing and rehearsing the presentation, traveling and delivering the Zibit more [...]

Observations from the Show Floor – Interop 2014

TechMarketeers just returned from two days at Interop 2014 held at the Mandalay Bay Convention Center in Las Vegas. Interop is an excellent hi-tech show, well organized with a good conference program. But right now, I want to rant a bit - not about the show, but the exhibits. There were a large number of good-to-excellent booths at Interop. Well designed exhibits with easy-to-understand messages coupled with a well-trained booth staff was the norm. However, judging by some of the exhibits we Zibit more [...]