Category Archives: Direct Marketing

Pre-show Marketing – What Not To Do With The Show Registration List

Using generic email blasts to untargeted registration lists is a waste of time. Here’s how to get those coveted new leads. One thing that almost all trade show attendees agree on is that the flurry of pre-show emails they receive from show exhibitors are at best, annoying. These emails frequently use phrases such as “can’t wait to see you” (from someone you have never heard of), “visit us at booth #12345” (from someone who did not provide a reason why you should do that) or “see us Zibit more [...]

Pre-show Promotion Can Make or Break Trade Show Success

Trade show budgets easily run to 5 digits. Effective show promotion can quadruple your booth results. It is quite natural for trade show specialists to focus on the design and preparation of their booth. It takes a great deal of time, effort and the participation of many people (and agencies)  to create an effective layout, prepare signage, develop displays and demonstrations, select and train booth staff and handle all of the logistical details of a trade show. However, there are all sorts Zibit more [...]