Category Archives: Role of Event Marketing

What Is Event Marketing?

Marketers have used events to promote their products for centuries. Vendors can be sponsors (logos on cars at a NASCAR event), participants (session leaders at a conference) or exhibitors at a trade show. In its broadest definition, event marketing is using an activity (e.g. trade fair, sporting event, street festival, concert or a themed meeting) to promote a product, brand or cause. The goal of event marketing activities can be to start a relationship, build a brand, move purchasers through the Zibit more [...]