Tag Archives: direct mail

Pre-show Marketing – What Not To Do With The Show Registration List

Using generic email blasts to untargeted registration lists is a waste of time. Here’s how to get those coveted new leads. One thing that almost all trade show attendees agree on is that the flurry of pre-show emails they receive from show exhibitors are at best, annoying. These emails frequently use phrases such as “can’t wait to see you” (from someone you have never heard of), “visit us at booth #12345” (from someone who did not provide a reason why you should do that) or “see us Zibit more [...]