Tag Archives: goals

Pre-show Marketing – Maximizing Trade Show Face-to-Face Time

Trade shows are all about meeting people. Setting up meetings with your key personnel may well be the most important pre-show marketing activity you do. In the event marketing game, a major reason for attending or exhibiting is to have conversations with people without the use of a digital device! Surveys show that over 90% of professionals believe face-to-face meetings are essential to build the partnerships and relationships essential to doing business. In fact, business buyers consider trade Zibit more [...]

Pre-show Planning – Reaching Your Goals

To answer the "was it a good show?" question you must first know what you were trying to accomplish. There is a great deal of information available on the web and in the bookstore on event planning. Almost all of these sources include checklists to help you with your planning efforts. Unfortunately, at least to my way of thinking, these checklists tend to focus on the exhibit itself (booth design and layout, signage, displays and demonstrations) and booth staffing. While these are certainly very Zibit more [...]