Tag Archives: measures

Pre-show Planning – Reaching Your Goals

To answer the "was it a good show?" question you must first know what you were trying to accomplish. There is a great deal of information available on the web and in the bookstore on event planning. Almost all of these sources include checklists to help you with your planning efforts. Unfortunately, at least to my way of thinking, these checklists tend to focus on the exhibit itself (booth design and layout, signage, displays and demonstrations) and booth staffing. While these are certainly very Zibit more [...]