Tag Archives: pre-show

Pre-show Marketing – Maximizing Trade Show Face-to-Face Time

Trade shows are all about meeting people. Setting up meetings with your key personnel may well be the most important pre-show marketing activity you do. In the event marketing game, a major reason for attending or exhibiting is to have conversations with people without the use of a digital device! Surveys show that over 90% of professionals believe face-to-face meetings are essential to build the partnerships and relationships essential to doing business. In fact, business buyers consider trade Zibit more [...]

Pre-show Promotion Can Make or Break Trade Show Success

Trade show budgets easily run to 5 digits. Effective show promotion can quadruple your booth results. It is quite natural for trade show specialists to focus on the design and preparation of their booth. It takes a great deal of time, effort and the participation of many people (and agencies)  to create an effective layout, prepare signage, develop displays and demonstrations, select and train booth staff and handle all of the logistical details of a trade show. However, there are all sorts Zibit more [...]