Tag Archives: press

Pre-show Marketing – Maximizing Your Publicity Exposure

Earning media coverage at a trade show is hard work. Getting that meeting with a journalist or industry analyst is critical. While finding new business opportunities is almost always the most visible goal for a trade show, garnering “more than your fair share” of publicity at the show and enhancing your relationships with journalists and industry analysts can significantly increase the return on your trade show investment. With their keynote speeches by industry notables and large number Zibit more [...]