Tag Archives: tchotchke

Is Trade Show Swag Worth It?

Trade show giveaways can be useful, but more often than not, they end up in hotel room garbage cans. Event planners get all sorts of advice on what to give away at the next trade show. Free pens, stress balls, memory sticks and water bottles are just a few of the items that adorn booths around the expo hall.  It is fair to say that almost everyone seems to think that you must have a great giveaway to get attendees into your booth. Everyone, that is, except those that have to justify the expense. Like Zibit more [...]