Tag Archives: thought leadership

Pre-show Marketing – Conference Speaking Promotes Your Brand (and You)

Speaking at trade shows and conferences builds brand credibility better than any other marketing activity. Forget the shakes – get on the program and speak! When pulling together a trade show program, many marketers believe that speaking at a trade show or conference is not worth the effort. The time it takes to identify someone willing to speak (a huge task!), selecting an original topic, completing the call for papers, developing and rehearsing the presentation, traveling and delivering the Zibit more [...]