Next week is a busy week for the IT and Mobile Technology markets.
As a major business technology event, Interop 2012 (May 8-10 at the Mandalay Bay Convention Center in Las Vegas) covers a wide range of IT topics of interest and the expo floor showcases the full range of IT solutions including cloud computing, virtualization, networking, security and mobility.
CTIA Wireless 2012, with its theme of “All Things Mobile”, is being held May 8-10 in New Orleans at the Ernest N. Morial Convention Center. In addition to the keynote speeches by mobile industry CEOs, former U.S. President Bill Clinton will speaking at this year’s event – should be very interesting. Topics of interest include The Path to 4G and the Future of Tablets. I also expect the sessions on monetization, mobile payments and maximizing ROI to be crowded (just like last year).
TechMarketeers recently attended the National Association of Broadcasters (NAB) show in Las Vegas. Toward the end of the show, we had some time to walk around and see if there were any products that might be of interest to our clients or to marketers. Needless to say, if you use video in your marketing (and most of us do), there was a lot to see! The theme of this year’s show was “Where Content Comes to Life” – something that should resonate with all marketers.
One application in particular Read more [...]
Like all large industry gatherings, NAB Show 2012 was busy with just under 1600 exhibitors showing their wares and announcing plenty of new products for the 90,000+ attendees to see. The annual National Association of Broadcasters event earns it boast as the world’s largest electronic media trade show and conference for broadcasters, digital media and entertainment professionals. This year’s show was actually bigger than last years with over 825,000 square feet of exhibit space for the attendees Read more [...]
NAB Show 2012 is just a couple of weeks away and I am working on my personal ‘must see’ list. With the focus on the Content Lifecycle (creation, management, commerce, distribution and delivery, consumption), there is always a great deal to see at NAB.
The theme for this year’s event is The Great Content Shift. The explosive growth of the mobile market is causing and shift in demand for content ‘anytime, anywhere’ and users expecting a high quality experience no matter what device they Read more [...]
Last week’s RSA Conference 2012 was the largest security event ever, with 350 sessions, 350 exhibitors and over 20,000 attendees. There are two very, very good reasons for this ever growing level of interest. In his keynote speech, FBI Director Robert Mueller noted that: “Terrorism remains the FBI's top priority. But in the not too distant future, we anticipate that the cyber threat will pose the number one threat to our country.” We’ve all read about the large number of successful hacks Read more [...]
According to many of the executives speaking at Mobile World Congress 2012, the number one challenge today is to build out the mobile infrastructure to support the explosion in mobile data traffic. Many feel that the current infrastructure is barely able to provide adequate service for current use and with the deployment of new applications such as mobile payments, data usage will explode.
The most recent Visual Networking Index Forecast from Cisco predicts that worldwide mobile data traffic will Read more [...]
In a late January post, I tried to predict what some of the big announcements would be at Mobile World Congress (MWC). Now that the Day 1 hoopla is over, let’s see how I faired as your fearless prognosticator.
As predicted, Nokia lead off with three (the Asha 202, 203 and 302) new S40 devices (S40 is Nokia’s Series 40 software platform and UI) and a new Nokia Life SMS-based service that provides ‘life-enhancing information’ on a subscription basis. They also announced Nokia Traffic for Read more [...]
Security for mobile, cloud and social technologies is the big focus at this year’s RSA conference being held at Moscone Center in San Francisco. Topics include everything from mobile device management and individual device protection (e.g. virus protection) to authentication and intrusion tools, new hacking techniques and the latest ideas in intelligence-driven security. The highly visible security breaches of the past year mean that the network providers and application developers at the conference Read more [...]
In my last post, I highlighted some of the announcements expected at the upcoming Mobile World Congress 2012. The hot topics you will probably see a great deal of media coverage about will stem from all the smartphone, tablet, LTE and cloud computing announcements expected at the show. These topics were all the rage at CES 2012 in Las Vegas and the volume should increase at MWC.
As a technology marketing person (and a bit of a geek myself), I devour the product and company news stories but I am Read more [...]