According to many of the executives speaking at Mobile World Congress 2012, the number one challenge today is to build out the mobile infrastructure to support the explosion in mobile data traffic. Many feel that the current infrastructure is barely able to provide adequate service for current use and with the deployment of new applications such as mobile payments, data usage will explode.
The most recent Visual Networking Index Forecast from Cisco predicts that worldwide mobile data traffic will increase 18-fold over the next 5 years. A significant piece of this expected growth stems from the projected surge in the number of mobile Internet-connected devices. By 2016, Cisco projects that over 10 billion mobile devices will be connected to the Internet, more than the projected population of the world. Several speakers stated it this way – the amount of mobile data traffic today is 8x the whole amount of data traffic in 2000.
There is no doubt that mobile connectedness is changing our behavior. Vittorio Collao, Vodafone CEO, referred to a recent consumer behavior study showing that 25% of Europeans own a smartphone and 81% of those interviewed use their personal mobile devices at work. When asked what they would be willing to give up for one week, 70% answered alcohol, 63% chocolate, but only 20% said streaming content!
Cisco presented their vision on how to improve the mobile Internet. Cisco envisions a future where a consumer could expect their wireless devices to automatically adjust to new networks of any type as they roam, creating a truly seamless experience. Read more here.